Internal training: Sales from the heart – The core principle of business in the 4.0 Era

Love is the source that ignites the engine of success.

Understanding the principle of Sales from the Heart – connecting with customers’ hearts – is the key to creating a positive customer experience and driving growth.

The sales staff at An Thái have always strived to refine their business skills, learning new methods to bring happiness and satisfaction to customers. This appreciation is reflected in the sincere tone of voice, the warm gaze, and the heartfelt gestures of the sales team, which all contribute to creating lasting impressions on our customers. Customers value An Thái not only for providing high-quality products and services but also for the genuine care that comes from the heart of every An Thái employee.

On December 15, 2023, An Thái’s business staff participated in the Sales from the Heart training program to further enhance their business capabilities. The course provided valuable skills in customer communication through eye contact, gestures, and tone of voice, as well as techniques for negotiating, persuading customers, and truly understanding their needs.

Learning is the key to knowledge, ensuring that our skills and expertise are always relevant.

“Education is the most powerful weapon which you can use to change the world.” – Nelson Mandela.